The Chirp #1 – Why a logo is bigger than it looks

Logos. The cornerstone of a brand. For something so small, a lot of work is required to make it just right. I admit that it can look simple; I mean, you see the Nike swoosh, Mac’s apple with a bite out of one side, Target’s, well, Target, and it makes you wonder why large companies spend hundreds upon thousands of dollars on their brand marks. Without getting into the nitty gritty details of the precision, the size distribution, the golden …Read More